Telling the Truth in Marketing Materials

Now, more than ever, and mostly due to the economic conditions that many Americans are facing, more and more men and women are looking extra careful at their purchasing of goods and services. When marketing first began to rise to prominence in the 1950's the majority of advertising could be viewed as truthful, trustworthy, and honest. Unfortunately, as time has passed, advertising becomes less and less about the actuality of a product and/or service and more about creating the innate desire to acquire these items. However, extreme times call for extreme measures, as they say. There are two ways to view this quandryOn the one hand, you can increase your efforts to create desire which is all good and fine, as long as your wares live up to the expectation of the customer, on the other hand you can also be completely honest in what you are providing.
When advertisers use desire, more often than not, what you are buying is the feeling of buying, the emotion of acquiring, and the personal satisfaction. Sometimes, but not always, you will find that these things are either useless, serve no practical function, and/or would've been purchased for much less or at a greater value by some other manufacturer or service provider.
The extreme I'm talking about is the extreme truth. I don't believe in saying something then doing something else, even if I can't do something someone wishes I could do. The same holds true for marketing, especially, at SurvTech Solutions. Everything contained on our website is absolute truth. At www.survtechsolutions.com you have a complete list of the services we offer, how we offer them, the equipment used, and also an explanation of exactly what those services are and what they entail. Other companies might say they offer this service or that, but how do they deliver the product? What are their methods for doing so? Are they using the most modern techniques Or do they live off the names of business owners who have long since sold the business and died?
I often think of this when looking at older companies: IF a companies' original owners are no longer there, and if the employees are constantly revolving, then what are you really buying or using? Just a name my friend, just a name. And furthermore, rarely do many other companies say who their employees are, Sure you'll see the high ranking corporate officer vanity pages, but those are people you aren't likely to speak with if you have a problem. Furthermore, they are the big picture, and you and your concerns are about specifics.
At SurvTech Solutions, not only do we tell you what SurvTech Solutions is about with our corporate culture, company history, and video interviews with employees, but we also lay out every project manager, office employee, and leadership team member on our About Us pages. These profiles aren't little vanity paragraphs with a cute picture. We want you to know SurvTech Solutions, because these men and women ARE SURVTECH SOLUTIONS. SurvTech Solutions is not just some "name" bought and sold ran by people who aren't hands on. SurvTech Solutions is about as transparent a corporation as you can get. For example, when you send something to us through our contact form or our catch all contact email address, it doesn't just go to an office girl and filed in a junk mail filter, it goes to multiple individuals at all corporate levels. We do this to insure that nothing gets left out, that every request, no matter what it is, gets answered by the appropriate person.
It all goes back to "honesty is the best policy". If I say "This is how you contact SurvTech Solutions" then that's what it is. If I say "this is how SurvTech Solutions performs an ALTA survey" then that's how it is. We perform 100% of our own work, quality work, work you can be proud of. We never sub something out to inferior contractors nor do we hire inferior employees and live off of some "name" that ultimately in both irrelevant to the actual work and meaningless when the final product is delivered.
We, you and I, must be more careful with our money and our purchasing decisions these days. So ask yourself....do you want quality, honesty, dependability? If you answered yes, then SurvTech Solutions is ready to assist you on your project at 813-621-4929 or www.survtechsolutions.com
Truth is the most powerful ally you have if you want the best.
Best Regards,
W.D. Hatfield
Marketing Director
SurvTech Solutions Surveying & Mapping
Tampa, Florida